Black Friday Yearly Spending
Statistic Verification
Source: comScore Inc, National Retail Federation, Quantcast.com
Research Date: 11.20.2013
Black Friday is the name given to the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. On this day, most major retailers open extremely early, often at 4 am, or earlier, and offer promotional sales to kick off the holiday shopping season. People go flat out crazy on Black Friday, some camping out for a week ahead of time to grab that flat screen for $150 from Best Buy.
Black Friday Total Spending Statistics Data
Total spent on Black Friday in 2012 $59,100,000,000
Total spent on Black Friday in 2011 $52,400,000,000
Average consumer spending on Black Friday by year Average Spent Per Person
2012 $423
2011 $398
2010 $365
Total number of consumers that shopped in stores or online on Black Friday 307,000,000
Average consumer internet spending on Black Friday $194
Percent of Black Friday retail shoppers who camped out at a store (arriving at midnight or before) 23 %
Annual Internet Black Friday / Holiday Spending
The following is internet only sales
Year Spending Nov 1 – 26 Thanksgiving Day Spending Black Friday Spending
2012   $ $1,042,000,000
2011 $12,737,000,000 $479,000,000 $816,000,000
2010 $11,093,000,000 $407,000,000 $648,000,000
2009 $10,317,000,000 $318,000,000 $595,000,000
Top Visited Online Retailers on Black Friday Unique Visitors
1 Amazon.com 7.7 million
2 Walmart.com 3.5 million
3 Best Buy 2.75 million
4 Target 2.25 million
5 Apple 1.5 million
Retailers That Spend The Most on Black Friday Google Keyword "Black Friday" Keyword Bidding
Percent represents the number of times a buyers ad is displayed when the words "Black Friday" is searched
1 Best Buy 95%
2 Kohl’s 90 %
3 Radio Shack 88 %
4 Macy’s 75 %
5 JC Penney 70 %
6 Sears 65 %
7 Kmart 60 %
8 Express 50 %
9 Nike 45 %
10 Overstock.com 35 %
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