barbie doll sales statistics

Barbie Doll Statistics

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Barbie Doll Statistics Data
Average number of Barbie Dolls sold annually 94,500,000
Estimate number of Barbie dolls sold since 1959 1,005,250,000
Estimate number of articles of clothing manufactured for Barbie and Friends since 1959 1,000,000,000
Age of Barbie’s core demographic 3 to 6 years old
Date Barbie first appeared March 9, 1959
Number of careers Barbie has had in her lifetime 108
Percent of Barbie Dolls sold that are brunette 20 %
Estimate number of avid Barbie collectors 100,000
Retail price of the orginal Barbie sold in 1959 $3.00
Number of Barbie Dolls sold in the first year 300,000
Barbie Doll Financial Statistics Data
Gross annual sales of Mattel’s Barbie brand worldwide $1,009,500,000
Auction price of a mint boxed Barbie from 1959 $3,552.50
Estimate cost of the Barbie Malibu Dream House if it were real $16,000,000
Amount MGA paid Mattel in damages due to creator Carter Bryant developing Bratz while working at Mattel $100,000,000
Amount Mattel paid Greiner & Hausser for the copyright and patent for the Bild-Lilli doll (original "Barbie" looking doll) $21,600
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Barbie Doll Gross Brand Sales by Year Sales
2015 $925,000,000
2014 $1,009,500,000
2013 $1,202,800,000
2012 $1,275,300,000
Fashion Dolls Market Share Market Share
Monsters High 36 %
Disney Princess 29.5 %
Barbie 21 %
Others 10.5 %
Moxie Girlz 3 %
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Statistic Sources & References
Sources: Mattel
Content Author: Statistic Brain

Date research was conducted: February 16, 2016

Barbie Doll Statistics

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