barbie doll sales statistics

Barbie Doll Statistics

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Barbie Doll StatisticsData
Average number of Barbie Dolls sold annually94,500,000
Estimate number of Barbie dolls sold since 19591,005,250,000
Estimate number of articles of clothing manufactured for Barbie and Friends since 19591,000,000,000
Age of Barbie’s core demographic3 to 6 years old
Date Barbie first appearedMarch 9, 1959
Number of careers Barbie has had in her lifetime108
Percent of Barbie Dolls sold that are brunette20 %
Estimate number of avid Barbie collectors100,000
Retail price of the orginal Barbie sold in 1959$3.00
Number of Barbie Dolls sold in the first year300,000
Barbie Doll Financial StatisticsData
Gross annual sales of Mattel’s Barbie brand worldwide$1,009,500,000
Auction price of a mint boxed Barbie from 1959$3,552.50
Estimate cost of the Barbie Malibu Dream House if it were real$16,000,000
Amount MGA paid Mattel in damages due to creator Carter Bryant developing Bratz while working at Mattel$100,000,000
Amount Mattel paid Greiner & Hausser for the copyright and patent for the Bild-Lilli doll (original "Barbie" looking doll)$21,600
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Barbie Doll Gross Brand Sales by YearSales
2015$925,000,000
2014$1,009,500,000
2013$1,202,800,000
2012$1,275,300,000
Fashion Dolls Market ShareMarket Share
Monsters High36 %
Disney Princess29.5 %
Barbie21 %
Others10.5 %
Moxie Girlz3 %
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Statistic Sources & References
Sources: Mattel
Content Author: Statistic Brain

Date research was conducted: September 16, 2017

Barbie Doll Statistics

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