Tags: Industry Analysis
|Source: IFPI Digital Music Report, Black Enterprise
|Research Date: 12.2.2013
|Elevator music (also known as Muzak, piped music, weather music or lift music) refers to instrumental arrangements of popular music designed for playing in shopping malls, grocery stores, department stores, telephone systems (while the caller is on hold), cruise ships, airports, business offices, and elevators. The term is also frequently applied as a generic term for any form of easy listening, smooth jazz, or middle of the road music, or to the type of recordings commonly heard on “beautiful music” radio stations.
|Annual Muzak revenue
|Percent of shoppers who say they heard music during their most recent shopping trip
|Percent of consumers who say music encourages them to stay in stores longer
|Percent of consumers who say music encouraged them to spend more in a store
|Percent of shoppers who feel it is acceptable for retail audio to carry commercials
|Percent of shoppers who made a purchase in the store based on an audio advertisement heard while in the store
statistics on elevator music ? muzak statistics on how people respond to elevator music ?
Statistic Sources & References
Source: Statistic Brain Research Institute (Online / Direct Response Mail)
Content Author: Statistic Brain
Date research was conducted: September 2, 2016
Background Music / Muzak Statistics