Baby Care Product Industry Statistics

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Baby & Infant Product Statistics Data
Total size of the baby care product market in the U.S. $44,700,000,000
Baby food total U.S. annual sales revenue $1,529,770,000
Children’s and Infants’ clothing store annual revenue $11,000,000,000
Online baby care product sales revenue $5,000,000,000
Worldwide baby care annual revenue $13,300,000,000
Top Baby Formula (Ready-to-Drink) Brands in the U.S. Annual Sales
Similac Advance $68,500,000
Similac Sensitive $40,900,000
Enfamil Premium $35,300,000
Similac Expert Care Alimentum $20,100,000
Enfamil Gentlease $15,400,000
Similac $8,400,000
Disposable Diaper Market Share Sales Volume Share
Kimberly-Clark 27.3 %
Kimberly-Clark without Pull-Ups 31.5 %
Private Label 18.6 %
P&G Luvs 13.2 %
All Others 9.4 %
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U.S. Baby Care Product Supermarket Sales Annual Sales
Baby bath products $30,600,000
Baby ointments $29,000,000
Baby bottles and nipples $28,600,000
Baby pacifiers/teethers and bottle/nipple brushes $21,900,000
Baby powder $18.800,000
Baby accessories $18,200,000
Baby lotions $13,100,000
Baby oil $12,600,000
Nursing accessories $4,300,000
Baby bibs and burp cloths $3,100,000
Average Price of Private Label Baby Care Products Average Price
Disposable diapers $10.31
Disposable training pants $8.97
Baby formula/electrolytes $7.65
Baby accessories $4.10
Baby needs $2.56
Baby food/snacks/juice $0.93
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Statistic Sources & References
Sources: Babies R Us, Statistic Brain Research Institute, iResearch Global Inc
Content Author: Statistic Brain

Date research was conducted: August 5, 2016

Baby Care Product Industry Statistics

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