CONSUMER BEHAVIOR SURVEY Share This Data * Sex Male Female * Which of these do you plan on purchasing ONLINE within the next 6 months Electronics (Computer, Phones, Video Games) Clothes (Including Shoes, Watch, Jewelry) Food / Groceries (Includes Restaurant Delivery via Website or App) Personal Care Item (Toothpaste, Cologne, Shampoo) Home Furnishings (Chairs, Lamps, Bed) Gift Card for Someone Else Office Supplies (Paper, Stationary, Business Cards) Other (Not Listed) Nothing (I don’t plan to purchase anything online within 6 months) * How important is free shipping when shopping online? VERY – If I have to pay for shipping I tend to look for the item from another online retailer SOMEWHAT – I like free shipping but it’s not a deal breaker NOT IMPORTANT – If I want the item I don’t really care if they charge shipping * How many product reviews do you read before making your purchasing decision? 1 : A single, well-written, review is usually sufficient for me to make my purchasing decision 2 – 4 : I need to read a couple good reviews and some of the negative ones to make up my mind 5 – 10 : I need to read as many reviews as I can before I can confidently make a purchase I never read reviews because I only purchase products I know ahead of time I truly want * Would you make a purchase from an online store that doesn’t have a valid SSL certificate? NEVER : I don’t trust any site that doesn’t have a valid SSL certificate SOMETIMES : If I really want the item I’m willing to take the risk, I can always have my bank reverse the charges INDIFFERENT : I know what an SSL certificate is but I never check to see if a site has one when I’m making a purchase I don’t know what an SSL certificate is… * Which online payment method do you prefer? A standard credit card form PayPal Google Wallet Apple Pay No preference * If an online store only accepts PayPal does it make them appear less reputable Yes : They should also have a standard credit card form if they want to look established No : PayPal is easy and just as even more secure than a standard form * How often do you share online purchases on social networks like Facebook? ALWAYS : I have to share pictures of my great finds on Facebook. SOMETIMES : If I’ve purchased something really unique and think my friends would find it interesting. RARELY : I’ve maybe posted a purchase once or twice in my entire life. NEVER : I don’t like to annoy others with the things I buy. * Have you ever discovered a product through an online banner ad then purchased that item at some point? Yes : I’ve discovered a couple great products through their online advertising efforts. Maybe : I may have made a purchase influenced by an online ad but I don’t remember No : I would never purchase something solely after seeing it advertised online * Have you ever purchased an item worn or promoted by a celebrity you follow on social media? YES : Discovering new trends is a big reason I follow celebrities online. MAYBE : I may have made a purchase after seeing it on a celebrities social media but I don’t really remember NO : I don’t look to celebrities for my purchasing decisions. * Age Under 18 18 – 24 25 – 30 31 – 39 40 – 49 50 + * Race White Black Hispanic Asian Other * Which of the following statements describes you as a consumer? (Check all that apply) My friends are more easily sold to by advertising than I am. It takes a lot to sell me on a product. I take my time when deciding to spend money. I don’t like to make impulse buys. I spend money more freely than I’d like to. I want to be more frugal when it comes to spending. When I want to purchase an expensive item I have no problem saving for a few months to buy it. When I like a brand I will buy their products even if another company releases a superior product There’s no rhyme or reason as to how I make purchase decisions I just go with my guy instinct * Which of the following describes your feelings about a brand? (Check all the apply) If a brand is reputable I will have seen an advertisement from them in the past. The bigger a brand gets the less I trust it. If I don’t like a brand I will buy from a competitor even I know they have superior product. If a brand hasn’t been around for a long time then it isn’t really a brand. A great brand is one that lets me know the people running the company see the world like me. Brands that give to charity are only trying to sell me on their product. A brand is just a logo, the product is what truly defines a company.