Flower Industry Statistics

Flower Industry Statistics Data
Value of the global floral trade industry $104,825,000,000
Annual U.S. spending on floral products $26,600,000,000
Total value of cut flower sales $7,500,000,000
Percent of flowers sold in the U.S. that are imported from other countries 80 %
Total number of florist establishments in the U.S. 16,182
Average annual sales per florist shop $322,331
Total number of people employed in the floral industry 83,208
Total number of wholesale florists in the U.S. 530
Total number of floriculture growers in the U.S. 6,948
Percent of flower purchases used for home decorations 36 %
Percent of all flowers grown for sale that are discarded before they are ever sold 45 %
Consumer Flower Buying Trends and Statistics Percent
What is being purchased?  
Outdoor bedding / Garden plants 46 %
Fresh flowers 34 %
Flowering / Green houseplants 20 %
Who is making the purchase?  
Women 79 %
Men 21 %
Who are the flowers being purchased for?  
Self 63 %
Gift 37 %
What occasion are the flowers being purchased for?  
Christmas / Hanukkah 30 %
Mother’s Day 24 %
Valentine’s Day 20 %
Easter / Passover 13 %
Thanksgiving 6 %
Other 7 %
Top Floral Imported Countries by Value Percent of Imported Value
Colombia 78 %
Ecuador 15 %
Mexico 2 %
Other 2 %
Thailand 1 %
Guatemala 1 %
Netherlands 1 %
Top Fresh Flower Growing States Percent of Grown Value
California 76 %
Washington 6 %
New Jersey 4 %
Oregon 4 %
Hawaii 2 %
North Carolina 2 %
Florida 1 %
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The floral industry essentially consists of three major components: the growers, the wholesalers and the retailers whose businesses are quite intermingled. Floriculture as an industry began in the late 19th century in the United Kingdom, where flowers were grown on a large scale on the vast estates.

Statistic Verification
Source: U.S. County Business Patterns, U.S. Bureau of Economic Analysis,
Research Date: February 5th, 2016

Questions: What is the total value of the flower industry? What percent of flowers sold are for Valentine's and Mother's day? What percent of flowers sold in the U.S. are imported from Colombia?